Percisi is a hypothetic book publishing company, selling biographies and autobiographies of classical artists and musicians
A logo was created to represent the keywords of the Percisi brand, using gestalt principles and other design principles such as line, colour and type.
PART 2: Advertising campaign images
The Branch Out to Knowledge campaign expressed the need to branch out of your comfort zone and try a Percisi Novel. This metaphor ties in with the original Percisi Logo and meaning of the name (Peach in Latin).
